CRM: IT'S NOT A TECHNOLOGY SOLUTION

Tuesday, June 29, 2010 at 12:00:00 AM

CRM: It’s Not a Technology Solution!

By Neil Saviano

The many benefits companies can gain from a CRM project begin with the ability to gather, store, process and use customer and prospect information most effectively. Historically, this information-driven model is almost always put in place to address the following three key strategic areas and perpetual company pain points:

• New customer/Client acquisition
• Current customer/Client penetration
• Current customer/Client retention

However, from the beginning it’s important for companies to recognize one fundamental point about CRM to help assure a successful implementation: CRM is not a technology solution—it’s a process solution.

In essence, implementation of a CRM project is far closer to the implementation of a strategic marketing plan than it is to any technology upgrade or introduction. And as with any strategic marketing plan, the project needs to begin with a clear set of objectives and a realistic appreciation of the sales and marketing and customer service processes needed to reach them.

Overall project objectives are built around the three key strategic areas listed above, but there also needs to be lower level objectives that identify ...

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Posted By Neil Saviano.
Other posts in the CRM / SFA / Sales Technology category.

We Are Now Offering E-Mail Hosting

Sunday, June 06, 2010 at 12:00:00 AM

Are you looking for a new option for e-mail hosting? If you are, you’re likely missing the following features:

• Advanced spam protection
• Direct whitelisting from GoldMine (preventing spam protection false positives)
• Anti-virus protection
• Online spam statistics
• 10 GB storage space
• Web-mail access
• Web-admin access
• SMTP access
• Alternate port configurations
• Ad-free!

As part of our ongoing services to current and prospective clients, we are now offering these features with our e-Mail hosting solution.
Please call us for pricing at 978-750-6882. Or sales@crminternational.com
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Posted By Paul Rogers.
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Tags: We Are Now Offering E-mail Hos

GoldMine Premium Edition 9.0 is Here!!

Sunday, June 06, 2010 at 12:00:00 AM

GoldMine Premium Edition 9.0, the latest release to the award winning GoldMine CRM Solutions product line, is here!!

A Customer Relationship Management solution should provide you real-time access to your customer facing team’s processes, as well as an easy, quick view into the state of your client interactions. Static reports and analysis in the past were acceptable, but with today’s constant changing business landscape and the ever growing need for information, instant views into your data is vital for you to make those important day to day decisions. With GMPE 9.0, you can do just that!

New GoldMine Premium Edition 9.0 features are developed to help you better manage your business information needs with a complete set of visual dashboards across all CRM functionality. GMPE 9.0 has pre-built dashboard parts for marketing automation, sales force automation and customer service business processes, and, clients have the ability to configure their own dashboard parts that match their specific CRM procedures. GMPE 9.0 also supports robust integration into the worlds most commonly used activity and email management tool, Microsoft Outlook. Now, GoldMine users can visually analyze the state of their business for better decision making in addition t...

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Posted By Neil Saviano.
Other posts in the CRM / SFA / Sales Technology category.

CRM for QuickBooks users in Calgary & Vancouver

Sunday, May 09, 2010 at 12:00:00 AM

QuickBooks accounting software users in Calgary and Vancouver now have the option of linking to the popular GoldMine CRM and Sales Force Automation program. CRM Canada is now offering this powerful combination throiugh the following authorized agents:

Calgary:
Office Stuff
Rodger Moody
403-221-8888
rodger@officestuff.ca

Vancouver:
Costless Express
Calvin Johnson
604-444-4467
calvinj@costlessexpress.com

See more information at: http://crmcanada.ca/home/products/product_quickbooks.asp

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Posted By Neil Saviano.
Other posts in the CRM / SFA / Sales Technology category.